311: Nick Shackelford On How To Scale An Ecommerce Business With Ads

Podcast: Download (Duration: 53:30 — 61.5MB)

Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner.

In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising.

What You’ll Learn

• How Nick got started with advertising
• How to spend millions of dollars on Facebook ads
• The difference between a good media buyer and a bad one
• How to make ads to sell boring mundane products

Other Resources And Books

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